Cadence Email Marketing
As with any retailer, Carter’s is constantly updating and cycling in new products, styles, and offers. It is my team's responsibility to bring these updates to the site and email platforms, aligning them with the broader strategy and, in some cases, the brand campaign's visual identity.
I produced a variety of digital assets for these platforms, utilizing existing brand visual guidelines and developing bespoke assets.
PurelySoft Logo
I also had the opportunity to design an original logo for one of Carter’s new products, the PurelySoft line of PJ’s. This line uses a new cotton weave that allows for a lusciously soft feel in hand, as well as the stretch required for the activity of children.
For this, I clarified the letter spacing of the word mark and brought in a new line element to illustrate the cloud-like property of the soft fabric.