Logo Refresh

A mom-and-pop medical device distributor required a refresh of its existing logo mark, as well as a restructuring of its existing visual language into a cohesive whole. I refined many aspects of the logo and developed the art direction for all collateral.

Flexible Application

The logo system needed to serve not only as the company's primary identifier, but also as the identifier for the various sub-business units within Cenmed.

Document Grid System

Building upon the newly refreshed logo system, I designed a flexible grid that reacts and integrates seamlessly with the logo and its accompanying icon. This grid was primarily crafted for use in print materials but was also implemented in certain sections of the website.