Event Recap
Coca-Cola in collaboration with the Overwatch League (OWL) brought fans and competetors together for the OWL. This event was hosted by the OWL home team the Atlanta Reign.
My team was tasked with applying Coca-Cola’s existing gaming visual identiy to the event space and injecting elements of interaction.
Enviornmental Graphics
Beyond the existing Coca-Cola gaming visual identity, Overwatch itself has a distinct design language and troupes of its own. Weaving these two together seamlessly was the goal while also maintaining the core functionality of way-finding and signage.
Staff Uniform
Fairly self-explanatory but nonetheless presented its share of problems, chiefly of which was merging four logo lockups into one effective layout.
Concession Cup
From your local movie theater to the FIFA World Cup, the cup that Coca-Cola is poured into becomes a souvenir of its own. I had the opportunity to apply my spin on the cup for this event, incorporating visuals from the Overwatch game as well as assets from the Coca-Cola gaming visual system.