Designer & Art Director
masonvancedesign.com
masonvancedesign@gmail.com
About
Mason Vance is a Graphic Designer and Art Director with many years experience working at the large traditional company/agency level, as well as experience working with smaller, agile, boutique agencies. He has a confident understanding and passion for visual communication and is an expert in applying that understanding to the needs and challenges of any client. Past clients include: Coca-Cola, Blizzard Entertainment, Mizuno, Fidelity, Delta and Carter’s
Skills
Photoshop, Indesign, Illustrator, After Effects, Figma, Visual Design, Human Centered Design, Way-finding, Wire-Framing, Design Systems, Brand Design, Motion Graphics, Packaging Design, Print Graphics, Social Media Design, Email Design
Experience
BBDO Germany | Designer | June 2024-Present
Developed print and digital assets for global seasonal campaigns of Lidl and many of Lidl’s sub brands.
Supported Art Directors and Copywriters in creating and evolving future and prospective seasonal campaigns. Produced visual content to illustrate the context of those campaign concepts.
Mason Vance Design | Freelance Graphic Designer | September 2023-Present
Cultivated a partnership with a local Atlanta art gallery that promoted underrepresented communities in the city’s art scene.
Guided their visual branding and supported content creation for social outreach across their ongoing programs.
Delivered strategic brand and creative direction to small jewelry design firms, enhancing their market presence and visual identity.
Carter’s | Digital Graphic Designer | March 2023-September 2023
Developed diverse web assets, optimized brand identity and user experience for impactful campaigns.
Produced bespoke graphics and assets that drove 100,000+ clicks across email, web and social media platforms.
Group East Data & Digital Media | Graphic Designer | May 2022-October 2022
Managed assets during a rebrand transition to ensure consistency and quality.
Collaborated with copywriters to concept and execute strategic social content that drove reach, resulting in increased engagement.
Led art direction for new business pitch development.
BMKD | Art Director/Designer | March 2021-March 2022
Coordinated existing brand assets for use seamlessly in print collateral or in digital assets.
Created original content while maintaining brand identity and framework.
Produced a brand identity program that serves as a flexible platform for brand growth.
Managed all day-to-day design needs for multiple clients, including materials for internal and external use.
Mizuno USA | Freelance Designer | October 2020-April 2021
Built marketing material and online production files for usage in print collateral and digital assets.
Applied existing design language to new deliverables for compatibility across multiple platforms.
Havas Sports & Entertainment | Junior Designer | October 2019-October 2020
Assisted in creating and delivering live experiences to engage brands and their target audiences.
Created assets to support live experiences, including environmental graphics, print graphics, motion graphics/ animation, way-finding systems, digital assets, social content etc.
Internships
Havas Sports & Entertainment | Creative Intern | June 2019-October 2019
Developed a variety of visual content for use in internal and external pitch documents and decks.
Education
Savannah College of Art and Design | August 2015-June 2019
Bachelor of Fine Arts in Graphic Design