Blizzcon

Coca-Cola celebrated fans of gaming in the place they call home. For Blizzard and Overwatch fans, home was the Panorama diner. A widely known location in the game Overwatch.

Partnering with Coca-Cola our team brought the iconic Panorama Diner from Overwatch's beloved "Route 66" map to life. Attendees had the thrilling opportunity to immerse themselves in the game's universe by dining, sipping on drinks, and occupying McCree's authentic booth. The diner became an instant hotspot, attracting a diverse crowd of enthusiastic fans, esports professionals, and influential personalities eager to savor the real-life essence of their cherished game.

Art Direction by: Hilda Hermosillo & Cody Arabie