Lidl Christmas 2024 For Lidl's global Christmas campaign, I had the awesome opportunity to design and produce hundreds of assets that brought this heartwarming, magical story to life across various platforms. The campaign, directed by Academy Award-winner Tom Hooper, centers around the theme of "wishes coming true" and highlights Lidl as the go-to partner for an unforgettable holiday season in 30 countries.

The centerpiece of the campaign is a stunning six-minute brand film that follows a young girl's selfless wish, unlocking the true magic of Christmas. It’s a beautifully emotional story that really tugs at the heartstrings, with a strong focus on togetherness, community, and giving back.
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