The centerpiece of the campaign is a stunning six-minute brand film that follows a young girl's selfless wish, unlocking the true magic of Christmas. It’s a beautifully emotional story that really tugs at the heartstrings, with a strong focus on togetherness, community, and giving back.
As designer I helped to shape the magical world this campaign would live within as well as to design hundreds of in store, out of home and digital assets.
Creative Team: Niall Cruickshank-Sutton, Maciek Kozina, Daria Witte, Virgie Cheong, Petronella Moritz, Martim Braz