SIEMENS AUTOMATIC COFFEE MACHINES Siemens is known for many things: trains, washing machines, and even medical tech. What they are not typically known for, however, is their coffee machines. That was the core challenge of this campaign. We want Siemens to be the first brand that comes to mind when people think of automatic coffee, not just because of superior German engineering, but because of the delicious coffee it brews.

As Art Director, I developed and honed the concept from its initial post-brief state all the way through to post-production and delivery. During pre-production, I leveraged AI to rapidly generate visually rich storyboards, allowing us to align on the creative direction with speed and efficiency.

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